Trade Secret Launch, Melbourne
This is one secret I couldn’t help but share! Melbournians now have access to a treasure trove of the latest national and international fashions and homewares for (seriously) cheeky prices! The first Victorian Trade Secret store has opened its doors in Westfield, Fountain Gate. For the inner city shoppers, fear not, as there will be many more opening near you sooner than later! Enjoy the pictures from their latest store launch. Pictured above with the event host; the beautiful Chelsea from I Heart Bargains and her super stylish bump.
What’s the big secret? I am glad you asked. If you are not already familiar with it, Trade Secret is an Australian-owned, revolutionary retail space that offers current fashion sourced from around the globe (designer brands as well as high street labels). Visit the Trade Secret site to find out about their innovative and fashion forward way of doing retail.
Looks like I finally found my rockstar hair twin ;). With the gorgeous Victoria from The V and S Show.

The fabulous super models showcasing very trend right looks from Trade Secret.
A big shout out to UndertowMedia for putting up the best event ever! You know I have enough love for you xx
As for my addiction to accessories, hmmm… that’s a story for another post.
You know it’s a great event when the goodie bag is heavy. Couldn’t help but share the contents of my goodie bag below 😉

On a serious (fashion) note, Trade Secret definitely have their finger on the trend pulse. One thing I loved was that the range is merchandised into garment type and size so that customers can be easily guided as they explore. Yes, it’s the little things that make all the difference, even to a seasoned shopper like moi.
